Community, Stability, Integrity, Responsibility

Active members of the Silverton Business Association, J2 Creative recently developed the visual identity for the group.

The S, borrowed from the Silverton logo, represents the community and friendship. The B and A, set in Futura Bold, represent stability, integrity, and responsibility. The two elements are united with a ligature to show their interdependence, with the BA visually supporting the S just as the SBA supports the community.